So, what does poker do to engage fans in a live setting? I get the hole cam for tv, but you obviously don't get that live. Are there lessons we can learn from poker? I don't dislike your analogy, but as far as I can tell, unless comp BBQ becomes a bigger tv presence, the poker lessons won't work.
well the hole cam for TV is way more engaging than even our beloved Season 1 of Pitmasters. It really brings people right into the game, the theory, strategy, etc. I enjoyed Season 1 of Pitmasters but it was a big "Scripted" with the drama of the new guy, I heard sweet with a little heat more than I needed to, etc.
For live poker, I mean it is not like an event draws 1,000's of people but those who want to watch can at least see something. As mentioned above, they can see folds and calls. Even a big fold can be super exciting given the size of the pot relative to the point of the tournament and some folds are exciting as people will use strategy to flip their cards to get in other people's heads - its gamesmanship. At a vast majority of KCBS events, there is NOTHING re: the competition for the audience to see except for the awards. I mean nothing. There may be local BBQ vendors or local craft vendors or an antique car show, but the KCBS portion is very non audience friendly.
Point blank - if I worked for a mega corporation (Weber, Smithfield, Kingsford, WalMart, Restaurant Depot, etc) and I went to a KCBS contest I'd be hard pressed to want to invest in the program. There are always exceptions to the norm; The Sun Fest at Mohegan Sun had some interaction as teams could vend too and they have a huge stage with music, but the audience is confused because they cannot "see" the contest. This is why we are losing contests, after 2-3 years the organizer sees no payback from the KCBS piece of things and as someone said it turns into a bunch of men in a parking lot cooking for bragging rights - but who would sponsor that program? KCBS teams want water and lights and breakfast and the list goes on - but what do they give back to the event? Most of the time, just a side show.
TV/social media aspect of poker is huge - online playing (free or for real money), educational books, magazines, websites tracking earnings, etc. Ever see a poker player not wearing some sort of sponsorship gear? It may be over the top but they are driving their "sport". And though you see less poker on TV these days because of the online bubble burst, ESPN still has some coverage of the WSOP and FOX Sports and/or NBC sports have poker on at nights and I would not be shocked if there are web broadcasts of various events - I am not "that" into the poker scene.
Maybe KCBS needs a Chris Moneymaker.... :-o He looks the part of a BBQ guy for sure....
Maybe open up the judging tent to let the audience watch people taste food and have an open comments section?
Maybe if you do these smaller "pro" contests do "live judging" so you face the judge and hear their feedback (can still be blind judging as the judge does not know who is team 1, 2, 3, etc) and the audience can watch the judges and teams reactions.
Maybe contests can sell a seat with each team (money goes to a fundraiser) so people can hang with a team for a contest?
Somehow the walls need to come down and the audience has to "get" what is going on at the contests. Pretend you never went to a KCBS event - you show up, 40-50 teams of which 80% are driving enclosed set ups, so you see a few people milling about, and then from 12-1:30 a bunch of people are running boxes to an area where you cannot go and then at 3-4pm they read awards. You'd scratch your head wouldn't you?
It may take a TV Whiz producer or someone with a live event background to crack the nut.