Marketing Idea's How Do you?

Now that the end is just about here for our second year as a barbecue and catering company I want to spend the winter concentrating on getting more aggressive with marketing. Our second season saw a slight increase in business over the first year but I would like to see it grow by 20% to 40% in 2012.

Other than newspaper adds what are some ways that you market your business? For us so far we set up and sell concessions on weekends that we are not catering and we do several charitable events along with some newspaper adds. We also do a few festivals 3 to 4 per year. We also do some social networking with Facebook to touch base with customers.

How can we take it to the next level to increase business. Do you advertise in the winter for booking spring and summer catering or offer specials to get early booking? What has worked for you?

Thanks, I am in currently reading the 30 day gorrilla marketing. I thought I was buying the one you suggested and it came in the 30 dy one so I will read those two next.

PorkQPine, I looked at the Google Word how does it work and what would you recommend to "bid per click" and how much of a monthly budget to start out with?