Right on guys. I appreciate the advice.
I am all over facebook and twitter, and I'm working on building a youtube presence as well (just finished a pretty sweet promo video actually).
Can't say I love the idea of buying my customers, but if I've gotta give up 10% of gross to get a NEW customer that I wouldn't have had otherwise, I don't see a problem with it. I wouldn't want this event planner marking up my per-person rates to make a buck, but I'll sacrifice a couple dollars for a new sale!