Don't be fooled!! You will always be at a liability when marketing a product.
I have 14 products on the market and I can tell you that no matter if you are just a local boy with a hometown product or a major player, you still have the same liability. Take the time to do things right before you jump into a market or you will end up spending twice as much to back track and do it the right way.
Example: Label----- Your product Name , Logo, nutritional values ingredients, Bar codes ect. Do I really need these??? Hell Yes!!
Your Name and Logo are a "Gimmie " You need these things
Ingredients-- A must have because there are alot of food alergies out there.
Nutritional Values and Bar Codes-- If you ever plan on selling you goods to any market, the first thing they are going to want is the Bar code. As far as Nutritional Value, My thoughts are , if you are going to spend all that money on labels, why not include all of the information that you will ever need to sell your product. If you buy labels , you will probably have to buy them in a large quantity to get the best price!! Make sure it's right the first time!!
REALITY:
Bar Code--- $ 750.00 Minimun ( Good for atleast 900 products )
Ingredients & Nutritional--- $ 100.00 ( Can get from a Contract Bottler or your local Dept. of Agriculture.)
Labels--- 4000 $ 500.00 ( Includes plate set up, Graphics and 3 color , ingredients, Bar Code, ect.)
Please feel free to contact me before you Jump!! I will be more than happy to help you through the process
Spice