This event is a bit of an oddball - not your typical KCBS contest.
It is the flagship event of the Atlanta BBQ Club, essentially a dining group that meets at a different BBQ restaurant each month. The Atlanta BBQ Festival brings out large crowds of people who come to eat BBQ, similar to the Rib Burn-offs held in other states. As such, this event has attracted primarily vendors and restaurants in the past and relatively few pure competition teams.
It remains to be seen whether KCBS sanctioning will be successful in transforming this Festival into a contest that will garner teams in Georgia's ever increasing contest schedule. As one the most expensive contests in the state to cook with a mere $5400 payout, pro teams certainly won't be going there for the money.
My own team is going to give it a try, mostly because of the public exposure it promises for our sponsors. We'll see if the experience justifies a return next year. I hope so, because it's close to us.