jasonjax
Babbling Farker
The cheeky response is "it's for overcooked steak"
I'm not crazy about using it on steak (any steak) but have used it for burgers and meatloaf to good effect.
I could actually see using it on brisket in place of oil/mustard as a slather for the rub. I think I'm actually going to try this for grins some time now, but my comment was because we spend so much time poking fun at what Aaron Franklin does and doesn't use to produce his famous brisket.