It's all relevant to what you're trying to put out for product. Even though I compete, I still like eating great food at home, meaning yes I will pay for or obtain high priced things to make that happen. Same with protiens, now costly.For example when I raced sprint cars, we would spend two grand to save four pounds on a dirt car. Not saying it's always the best way to spend, but if it works. Luckily we now have places like Smoke Me BBQ Wood, Fruita Wood and many other good ones to order from. Steve.