Originally Posted by Jester
My man Bigmista is absolutely spot on. Most people overlook the fact that a big part of the product being offered is YOU. They are buying into your ability to deliver good food at a good price.
And Diver's recommendation on The E-Myth Revisited is well worth picking up. There is a lot you can learn from this little book.
Good luck with your possible venture!
Dead on, plus remember it is a business first. You need to be intimate with your cost of goods, cost of sales, and what your time is worth. And yes, customers are buying you and your product. Underpromise and overdeliver is how a small service business survives and thrives.