Originally Posted by hossrocks
If you can pull off a 600 head dinner @ $12 per and still clear 28% GP that is pretty solid. Plus, you can add this to your portfolio. Not to mention the number of gigs you potentially will book from the 600 attending the event. As they say in marketing... Of those 600 each of them will tell at least 3 of their friends over the water cooler how good the food was and who did the catering.
My wife and I discuss this all the time. We shoot for 40% GP on our gigs. I would look the 12% as advertising!!! Just my .02.
Your strategy and mine are pretty close! It seems the bigger the event the lower the margin, unfortunately. I've done 100 people at 100%. I've also taken 2400 people at 22%. Heck, I catered a 12 person poker party for a local banker who likes my ribs and said price was no object. Every situation is different.