Thread: Branding...??
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Old 12-19-2008, 09:33 PM   #1
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Join Date: 03-07-07
Location: Birmingham Alabama
Default Branding...??

So I have a question about 'branding' your own sauce. Its really more of a moral question than a technical how do you go about bottling your own sauce.

Here is the question:

A year or two ago I was in a bbq store and saw a book by the BBQU guy Steve Raichlen I think. Anyhow it was full of about 100 sauce recipes. I saw one that looked good. Went home and tried it and liked it a lot. I ended up tweaking the sauce recipe a bit. I cut one of the ingredients in half (there are 11 total ingredients) and substituted apple cider for apple juice (doesn't sound like a lot but it made a noticeable difference). We have been using this sauce as "our" sauce. When we cater we use it, when we sell product by the pound, we use it. People really like the sauce, it is relatively cheap to make and has a good shelf life.

I'd like to brand it as our sauce, not to sure on bottling and selling, that's kinda down the road right now.

Given the above, what do you guys feel about the situation. Would you sell it as your sauce, would you consider bottling and mass producing?
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Matt Pair, member of the AlabamaGrillBillies Cookteam and Catering company. 24x54 Offset stick burner, 18" WSM, UDS, Mutiple Weber Kettles and a 22" WSM on the way.
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