OK, then I'll chime in again with my own ideas.
I've always felt that the Backyard Division should be the backbone of KCBS. The trend here in the SE is to structure competition for these "amateur" cooks identically to the pro rules, although with much lower entry fees and little or no prize money. Backyard is much more accessible to the average Joe or Jane, and these folks really embody the roots of BBQ - no high dollar rigs, just a tent, some lawn chairs and an old battered kettle, but a whole lot of pride and excitement about what they are doing.
I think that KCBS should put together a sanctioning program for Backyard. It is much easier to get new folks hooked on competition cooking when you can give them a taste of the action for the cost of a tank of gas, and having consistent, well known rules encourage folks to keep at it. Also, sanctioning Backyard means many more judging opportunities, getting even more PAYING members of KCBS involved.