Originally Posted by SmokeInDaEye
That's the ticket, Todd! These are all national meat distributors from what I understand, just need to figure out how to assign a value to foot traffic/viewership from trailer visibility, etc.
You could get the ad rates (views or impressions per $) from nearby sports stadiums and use that as a base for your analysis. I get that info occassionally from ad reps at stadiums here in KC.
If there's enough potential money on the table, consider consulting with an ad agency. I hear MMA has experience in the competitve cooking arena
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