Originally Posted by Plowboy
I'd let them figure out the ROI from a quantitative perspective. You don't know their business. From a qualitative perspective, you can give them numbers of potential impressions.
Also include the number of average teams at the events. If you like the product, you'll be telling your friends. Include the awards you've won for credibility within you peer group.
that is what it is about getting exposure. be seen, credibility, and for goodness sake don't be a drunken mess. You now are not representing yourself you have your sponsors image also. Have fun but if you have a Major one you must be somewhat in tune with the surroundings.
ROI for my sponsor is priceless!!! You know mine right Todd.