Use estimated foot traffic at the contests that you are cooking at as well as other BBQ events where he may get exposure. Don't forget to count the miles you may travel to the events and let him know that his logo, if on your trailer, will be seen on major highways and interstates spanning X number of miles. Include exposure on shirts, team web site, etc.
Pork Pullin Plowboys
(and Smoke on Wheels
Save a hog, ride a plowboy!
Todd Johns (me); Blue Springs, MO
Randy Hinck (PigBoy); Concordia, MO
Andy Groneman (Hodedo); KC, KS (Cameo Appearances)
FEC-500SS; FEC-100 (Right handed); FEC-100 (Left handed); Country Smoker Tailgater; Big Green Egg (2-large, small, mini); Cookshack Pellet Fired Charbroiler