If the meat distributor is local and you are doing comps outside the immediate area, you can't really offer a lot of business value. For example, say you are competing in PA, if he only serves an area in NY, he gets little to no value to advertise in PA where you are competing. This is the problem trying to recruit local businesses as sponsors.
Just Smokin' Around Competition BBQ Team
BWS Fatboy, BWS Competitor
Medium BGE, Weber Kettle and gasser, other toys