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Old 03-21-2008, 09:53 PM   #1
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Join Date: 07-13-06
Location: Memphis, TN
Default Sponsorship ROI?

I'm working with a couple of meat distributors for possible sponsorship of team SIDE this year and beyond, but one has asked for an estimate as to sponsorship cost versus exposure value. I could put something random together but am wondering if any of the bigger teams have any ideas?

I'm doing 4-5 contests max and can guesstimate the meat costs but how do I value exposure to logos, etc based on foot traffic at each contest?
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