Barbecue sauce creator cooks up national title with Heffer Dust rub
By REBECCA LAYNE
October 11, 2007 | 5:14 p.m. CST
COLUMBIA — Spicewine Ironworks, a Columbia barbecue sauce and spice and meat smoker manufacturer, has won “Best BBQ Rub in the World” at the American Royal BBQ World Championships.
Jay Curry, one of the owners, created the winning rub: Heffer Dust.
The title comes with a prize of $250. Spicewine competed last weekend in the sauce and rub category with 200 participants, which included Food Network cooks and the famous grillmeister, Dr. BBQ.
Last year, Curry placed fifth with his company’s Blue Collar sauce and 12th with its Sweet Heat sauce.
Curry’s Heffer Dust is a multidimensional rub that can be used on various meats.
“It’s a kind of an everything, all-purpose type of rub. It can be used on beef, lamb, pork ... anything,” Curry said.
The award-winning rub took Curry two years to master. Those two years came with heavy sampling and many attempts at perfection.
“It’s a lot of trial-and-error, and a lot of it hit the trash can before it was done,” Curry said.
Curry’s goals for the Spicewine Ironworks in the future include increased focus on his sauces.
“There has been a 180 percent increase on just our cookers,” Curry said. “I have had no time to market sauces. I would really like to expand the sauce to a broader market.”
Spicewine Ironworks products can be found at Schnucks, Buckingham’s Smokehouse BBQ, Hy-Vee and online.