I've seen those ads locally. It looks interesting, but as windy as it gets here sometimes I don't know that I'm fan of the shallow fire box. Seems like a great way to blow ashes and sparks all over my back yard. Plus I've got nowhere to put one to keep the rain off.
If you've got a good covered patio, it would be a fun toy to play with.
What does the cow pig say? MOINK! MOINK! MOINK!