i always thought it was a bit hipocritical to say you won't eat your comp meat and also misleading to newbys. for a while i even thought it was a tactic to get everyone gobbing on tons of stuff when it was not necessary. i guess some do well with that but imho what you are really looking for is balanced flavors of spices AND meat and perfected cook times.
Better Days Barbeque
22" Weber Kettle