Some input from a review site, FWIW:
I'm not a big fan of the Fire and Flavor. I had several pieces of concrete in the bag I bought and it had a really strong smokey flavor. Not the good kind of smoke either.
48" Jambo Pit Clone, Primo XL, Weber 22" with Smokenator, Vermont Castings SS Grill
PNWBA - CBJ
KCBS - CBJ