I start one end open the intake and exhaust WFO and let it rip. Don't add your starter coals until that are ashed over or yo can see no visible smoke from them. I use chunks I place 1 every 3-4 " on top of the snake. don't forget about every 3-4 hrs rotate the lid 90 deg so the exhaust port stays opposite the fire.
I never met a Cow that I didn't like with a little Salt & Pepper! Certified PORK-A-HOLIC