Originally Posted by bizznessman
I look at event space rates/fees like any other business expense. I evaluate the venue with as much information as I can obtain. I then calculate my expected gross and look at the event fees to see if they will adversely affect my profit margin. If I don't see enough of a profit margin due to the event fees then I don't attend. The amount they charge, in and of itself, is of no concern to me other than whether I can still make my desired margin. It is a business decision that I must make for every event. I have never set a "limit" on attendance fees due to the the uniqueness of each event. It all depends on how I see the bottom line coming out.
IMHO: This is the most useful post on this thread and is worth repeating.