Originally Posted by ICDEDTURKES
If I rub early I feel not using a binder mustard/EVOO the rub actually appears to sink in the meat more..
^ +1 I agree
I let the liberally rubbed butt sit covered in the fridge for about 12 hours, and then let it sit at room temp for 1 hour, and then apply another coat of rub before putting in the cooker.
I get both a great bark and a good smoke ring..