Originally Posted by marubozo
There will be no ND stuff going on the walls in the restaurant. That's for sure. Now offering discounts on game day with apparel, maybe. I may live here, but that doesn't mean I like ND. I will try to attract their fans, but I won't stoop to littering the place with their paraphernalia. It's a college football thing, and some lines cannot be crossed.
Haha, that's funny. I guess you are a Michigan fan? I'm a Clemson fan but unfortunately live in the town where our rival university (South Carolina) is located.
I've contemplated myself if I would have to somehow promote their university if I wanted to set up a successful BBQ place here. I don't think I have it in me to do it....though. Go Tigers!
As for your situation, I was in college not that long ago, and remember that students would do almost anything for a free t-shirt and a free meal. There were credit card companies who would setup booths on the main strip of Clemson and give people a free meal and t-shirt in exchange for them signing up for a credit card. Now for a credit card company, the tactic is a little sleazy IMO, but it was very effective.
Maybe you could go to the university and hand out coupons with a pretty hefty discount, along with a free t-shirt. Could end up costing a good bit, but hundreds of students wearing your t-shirt would be some great marketing. Then, if you get them in the door with a good discount, they then realize that your food is awesome, that 15-20 minute drive from Notre Dame won't seem too bad anymore.