First off, If Deguerre or BigMista, or Pitmaster X, or Pitmaster T or Moose (to name a few) are the ones telling you that you're wrong, then shut the hell up and listen.
Next, the problem is beer. You're drinking too much of it, so there's nothing left in the rub. A good rule of thumb is a shot of beer for you, and two shots for the meat.
Third, go buy a commercial rub, and look at the ingredients. Add some beer to it and see what happens. Repeat this step until you get it right.
Dbl Bbl Smoker, UDS, ECB, Char-Broil gas grill & charcoal grills, SJ - Certified Moink Baller