Not to throw a wrench in the works, but when you are measuring kosher salts, Diamond Crystal salt weighs in at 4.8oz/cup, Mortons at 8oz./cup, so it's important to know the weights of ingredients, as weight is usually more consistent a measure than volume (if you have a good scale!).
Franklin's YouTube vids are fairly interesting and certainly worth a look if you're just getting started. Not sure he reveals everything, but he doesn't appear to hide much either. I don't always agree with him (pecan too strong for brisket?!?), but then that's what makes this a great country - everyone is entitled to their opinion.
Head Groundskeeper - Squirrel Haven Estate, Lenexa, KS
Chief Cook of the infrequently competitive Fullwood Bros' BBQ Team
Cigar Lounger, Malt Beverage Tester
Owner/Operator of: Superior "Stealth" SS2, Brinkmann "Lefty" Bandera clone (retired), Comalco Black Dog grill, and various Weber kettles.
World's fastest Belgian/Cuban Racing Yellow thermapen.