I made beef ribs last week with the S&P rub... Best beef ribs I have ever made! I plan to do a brisket cook the same way. The truly rich beef flavor is heightened in my opinion. Also, my wife does not like beef ribs or brisket, but the ribs came off juicy and tender so she tried some... about 10 times! I think she's hooked now.
18.5 WSM (x2) - "Porky" and "Miss Piggy"
Chargriller Smokin' Pro - "Boss Hog"
Aussie Charcoal Grill - "Piglet"
Cheapie Tabletop Charcoal Grill - "Fire Starter"
Former KCBS CBJ