I have looked at the one currently at Lowes on several occasions out of curiousity. Here are the things that I have noticed about it, good and bad...
Generous cooking size area
Pretty thick metal, claims 1/4", this helps even the heat out through the cooker
Cooking chamber door seems to seal up pretty good
Price versus what you get, I think it is a pretty good deal if you want an offset cooker
The thing that really comes to mind is that the firebox door doesn't seal up at all, visible air gap there that could make controlling the fire a bit of a pain, I feel confident a little work could fix that though.
As with most common offset smokers, a few small modifications could turn this into a great smoker. It has the basics from the factory, thick metal, good size cooking area. Sealing up the firebox door, making a nice charcoal basket if you intend to use charcoal, definitely a heat deflector where the firebox enters the cooking chamber to help even out the heat difference between the two sides, you could go as far as tuning plates if you wanted, but a heat deflector will probably suffice. Two thermometers installed in the door, near grate level, one at each side, to help show you the temperature difference and help you know where you want to put the meat you are cooking.
All in all those mods are simple to a non metal worker, and inexpensive. I think this looks like a solid cooker that will last a very long time.
XL Big Green Egg, Weber Performer Platinum, WSM 22.5"