I think it's a great idea, but not because it means I would use it. I love my lump charcoal and go to great lengths to source the best, and the same with smoking woods.... but that's me.
Now, let's say we all have neigbours with gassers who like to murder a steak and a snag every now and then, but would never go to the lengths the brethren go to in order to secure good sources of smoking wood.
Those people may be quite willing, if the product is marketed properly, to ditch the gasser and add a Weber or an Acorn to the Patio.
I can only see an upside, even if we personally may never use it.
Aussie Lamb Farker Awardee!
Show me smoking and grilling LAMB for an ALF Award!
Resurrected for 2014: PM me if you've posted grilling or smoking LAMB in QTalk!
Just remember... the standard has gone up. You Americans are getting good at LAMB!
IMBAS Certified MOINK BALLER (NOSKOS RULE)
"Bullet Bill" WSM
"Blue Lou" Performer
Too many other bits of BBQ Gear to count!