I have owned three pellet smokers in my time, and use them often.
As people before have mentioned, it is definitely up to your tastebuds. It is definitely not a heavy smoke, but always a good clean smoke. I have never tasted any bad smokey flavor on my food like I have off of some other smokers. It is super consistent in its flavor too. All of my friends and family that I have cooked for seem to think it just the right amount of smoke flavor. The brand and type of pellets you use can have a dramatic effect too. So I suggest experimenting with different brands of pellets.
Those of us that use pellet smokers catch a lot of grief from the more traditional people, but it is worth it for the food and ease of use that these things put out every time.
XL Big Green Egg, Weber Performer Platinum, WSM 22.5"