As an eater of BBQ, it's what attracts me! In fact, you can call it BBQ, but if I don't see or smell smoke, I do a 180 and go somewhere else.
Maybe C. Rocke will weigh in here. He runs some food trucks in SoCal.
Dbl Bbl Smoker, UDS, ECB, Char-Broil gas grill & charcoal grills, SJ - Certified Moink Baller