It is different than what they had in the past, but after burning a bag and a half, I just stocked up on 10 bags of Royal Oak from RD for 8.99 per bag. last day today as well.
I know you're comparing 17.6lb bags to 20 for cowboy, but I get a cleaner burn from RO.
JMoney, the stuff made in Mexico is NOT plywood/scrap wood. Buttburner seems to think it may be hickory, I'm not sure myself to be honest.
It's much, MUCH better than days of old, but I went back to trusty RO.