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Unread 05-25-2013, 09:39 AM   #6
acguy
Got Wood.
 
Join Date: 05-01-11
Location: Santa Cruz, Ca.
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The suggested formulas are as good as any. All promoters exaggerate the attendance by at least 50%. So many other factors on sales come into play. You'll sell less at a free admission vs. paid admission. The menu should have a bit of a variety and include some lower priced options. For some odd reason, a line at your booth attracts more customers than an empty window. The best guideline is prior experience with the same festival.
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