Thank you everyone for the compliments.
I salted it pretty heavily and did rinse it before cooking and patted it dry. Then seasoned it about 1/2 as much as usual with TexJoy steak seasoning. Actually it was like normal on 1 side only. Thankfully I learned the lesson of not to season like usual on a cheaper cut of steak.
I've got a nice thick strip steak I'm going to do on a nice hot CI griddle next with the same salt trick. I'm sold on this method now. Tasted fully seasoned all the way through every bite.
I'm also going to try something similar with a boston butt cooked as a pork roast on the gasser over this weekend.