I was watching Cook's Country (or it could have been ATK) the other day, and they were doing a taste test of several different chicken brands, for flavor, texture, etc. The taste testing results were that the brands that were air chilled had a far superior product than those that were liquid chilled. The winning brand was Mary's chicken, and the runner up was Bell & Evans. I know a few teams use Smart Chicken, but that wasn't one of the samples, but being air chilled seems like it would have made it one of the top results.
Just passing on the info. I thought it was pretty interesting.