I have done the rub the night before and wrap very tight in plastic wrap, I use a light coat, it works great. I like ribs done this way, but, it does require doing it the night before. Which often gets passed over around here.
I'm feeling bearish, and I'm packing a Wusthof Grand Brisket slicer from MABA
"I'm Armenian...perhaps...but then again...maybe not..."