For me it starts with a nice well marbled brisket cooked the best I can. If it finishes with a nice bark and color and oozes juice when I cut into it, I like my chances. Flavor is subjective but so long as you can taste the beef and smoke over whatever rub you put on it - it's good at least in my eyes.
BTW, I do IBCA so sauce and burnt ends don't really apply.
Last edited by JS-TX; 04-02-2013 at 07:34 AM..
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