BTW, I actually bought the Ted & Barneys when I was in Humboldt last week. My overall take is that it is an excellent rub for creating a simple grilling spice profile on meat. It is close to a Santa Maria-style rub, I doubt anyone would know the difference. It is good stuff, I highly recommend getting a bottle and trying it. It would also be a great base layer for a more complex rub to sit on top of.
I'm feeling bearish, and I'm packing a Wusthof Grand Brisket slicer from MABA
"perhaps...but then again...maybe not..."