This forum may be partially to blame for the high price. There is a fair amount of tri-tip worship going on here.
I have never had tri-tip that I actually liked, but I'm guessing it is because I got it at big events in tri-tip country, so it probably wasn't choice meat, and wasn't cooked properly.
It is hard to find here, and pricey, so I haven't taken the plunge. I don't want to pay a bunch of money for "popular" food. My understanding is that proper tri-tip is really good working-class beef. That's what I want.