Chicken is really easy to overpower. I like to get my flavor into chicken with a brine. Salt, sugar and fresh herbs.
If it is a whole bird, I also stuff it with fresh herbs. If it is chicken parts, I just use a little fresh ground pepper.
My chicken would probably suck in a comp, because you can taste the chicken, but I love it.
BTW, you don't have to shout. You can turn the caps-lock off.