Just made my second batch tonight, going to be using it again on some ribs I made a couple weeks ago. This stuff is incredible.
I did add brown sugar and Hunt's 100% Natural ketchup to make it stick to the ribs a bit more and sweeten it up for the midwesterners here. Turned out great.
22.5" Weber One Touch Gold, New Braunfels El Dorado, Country Smoker TG-300 Tailgater