I'm sure everyone "gets" the association, it's just not a pleasant one when thinking of food. It would certainly turn me away, especially if you were thinking of serving Fava Beans.
If you are having this big of a disagreement over the name, I would question the partnership choice.
Enough collective grill space to cook a small herd. KCBS CBJ / OBJ / E Clampus Vitus life member