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Unread 03-03-2013, 11:39 PM   #9
landarc
somebody shut me the fark up.

 
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Bludawg makes a good point, most restaurants look at the name as branding, if you have to explain the name, or it is too inside, or jokey, it loses brand impact. It would be better for the name to be 3 to 5 syllables and tie directly to the ownership of the restaurant. Other hooks are often the address or neighborhood you are in.
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