Originally Posted by buccaneer
I was reading , quite some time ago so dunno if it has changed, that the lamb producers in the USA decided to do this because it reduces the lambiness/ game smell and taste.
I think that was daft, Aussie and NZ lamb sells at high prices and is winning mamy fans.
Our counties don't grain feed because we feel cheated of the intense flavour we love.
Marketing execs are dopes, often as not.
Nail. On. The. Head. That is exactly what happened here in America and yes, it was the stupidest thing they could've done. They did the exact opposite with American pork and have cut out almost all the fat so it's the new lean "chicken" alternative in most products. Some of the heritage breeds with more fat are making a come back though, thank God and people have learned to love fat again. Beef has been watered down to be more mild too.
Most Americans aren't fond of full flavor meats. Well, except us boys here on the forum I guess and a select few others.