This is a great thread. Thanks to all that are participating.
I created my facebook page a few years ago after taking a class.
One thing we were told in the class (and this may have changed over the last couple of years) is that you want to create your business facebook page as if it were a person. Supposedly you can do a lot more with it, rather than just having people "like" your page.
We invite people to "events" we participate in "chats" and can reply to posts on people's "Walls"
Like I said this may have all changed since I created my page...