Definitely a gimmick to generate more money.
And I don't drink much, but I'm not really a fan of smoked whiskey. It's not like que. The smokeyness also imparts a lot of bitterness. I'll take some American charred barrels over smoked scotch malt any day.
And yeah, Makers mark is definitely overrated, but the makers 46 is a pretty good improvement. Costco sells it for only a few bucks more than regular makers goes for.
Weber One Touch Gold
2001 Weber Genesis that is no longer used since the OTG