It seems, that like with anything else, the extra amount you pay isn't just for show. The wood I've seen that people have ordered reallly does look good, and not just any piece will make the cut. I've also heard from others that they do notice a difference. Similar with buying waygu briskets online- you pay a lot more, but there is a difference.
Weber One Touch Gold
2001 Weber Genesis that is no longer used since the OTG