Wow! Thank you all for the help.
rgrizzle- Did you use a "marketing plan" or is it more of just finding ways to tell as many people as possible?
ardorx- I am currently paying yellow pages a bleep ton of money every month. I have had my business in their top two for probably 3 months now and have not received one call. Is it the time of the year, or is yellow pages online dead? should I invest more in getting up there in the google list? I also have a facebook and twitter that have gained some interest, definitely more when I have business and something to talk about. Kind of hard to stay consistent on my posts when I'm not cooking for people.
themidniteryder- I like the way you do business and I too have these same beliefs about how to conduct business and treat others, that is what its all about. Great info, thanks!