General rule of thumb: Start with the basics (salt/pepper first)... need a starting point first.
A foundation or a reference of taste first.
Too complex of a rub would not reveal what did or did not work.
Custom Klose Backyard Chef... of Snot, and a 22.5 WSM
Lang 84 Deluxe kitchen, Lang 60 Mobile - The Damsel II, Lang 48 Patio - The Damsel, Bubba Keg Grill - RIP, Double Barrel Smoker and a BSKD