Originally Posted by Foxfire
Yeah, I really have no idea how they brand and market these things.
Like I said before, best I can figure is it's retailer-by-retailer. I'm sure there are those more savvy about it than I am.
I don't think Chargriller is savvy about marketing at all. It's so weird. They clearly spent a ton of thought and energy on the design but their marketing plan seems to be to just throw it out there and hope the kamado speaks for itself. I guess I'm ok with that if it keeps the price down but it seems risky. If it was me, I would at least develop a page on the website to help answer questions or explain the features.